A New Consumer Brand Is Born
Purple fields, lavender smell, tranquilitiy. Lavender gardens are extremely popular nowadays as people look for digital detox opportunities.
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A small lavender farm located distant from major cities was open for visitors every summer during blooming season. However, without an attracive brand, digital presence and marketing awareness, only dozens discovered the place each year.
The owners identified the opportunity and hired Straudo to establish the branding and marketing foundations.
community focused
marketing activities
omnichannel content
to engage your crowd
Stunning Online Marketing
Smaragdfarm is now among the most popular lavender farms in the country. The location disadvantage was turned into a key selling point by positioning the venue as a "secret lavender farm".
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Above 5,000+ followers actively engage with Smaragdfarm content on Facebook and Instagram. Thanks to various marketing activities, visitors share their photos, leave reviews after collecting valuable memories in the garden.
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Social media strategy & execution
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Online & offline marketing campaigns
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Webshop design & development
#2 Favourite Lavender Garden in Hungary
non-representative large-scale consumer survey (2021)
